✨One of my very first projects as a Senior Designer on the Brand Team at Walmart Creative Studio is finally live in stores—Back to School. ✏️☁️🩵
We hit a big milestone this year: for the first time, our Studio and Brand Design team led the Back-to-School and College style guide fully in-house. From strategy to execution, we shaped a connected experience across every channel (aisles, app, site, social) inviting customers to see themselves in every moment. For the design team, this was more than a campaign: it was a chance to tap into our younger selves and spark a little wonder along the way.✨
Seasonal Design (dream) team ✨🫶🏽💙
CD: Trinidad Theakston
AD: Santiago Losada
Illustration: Marisol Ortega, Guillermo Garcia
Design: Janet Lee, Mariana Salazar, Lina Lora